**Last Updated:** January 9, 2026
Little Level Up ("we," "our," or "us") is committed to protecting your privacy and the privacy of your child. This Privacy Policy explains how we collect, use, and protect information when you use our mobile application.
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## Information We Collect
### Account Information
When you create an account, we collect:
- Email address
- Password (stored securely via Firebase Authentication)
- Account creation date
### Baby Profile Information
To provide baby tracking features, we collect information you enter about your baby:
- Baby's name
- Baby's birth date
- Height and weight measurements
### Baby Care Tracking Data
When you log baby care activities, we collect:
- **Feeding events:** Type (breast, bottle, solid), quantity (ml/oz), side (left/right for breastfeeding), and timestamp
- **Diaper events:** Type (wet/soiled) and timestamp
- **Sleep events:** Start time, end time, and duration
### Game Progress Data
To save your game progress, we store:
- Character statistics
- In-game resources and collectables
- Game state and progress
### Feedback
If you submit feedback through the app, we collect your message and associate it with your account.
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## How We Use Your Information
We use the information we collect to:
- Provide and maintain the baby tracking and game features
- Save your data so you can access it across devices
- Allow household sharing (two parents can share the same baby profile)
- Improve our app and develop new features
- Respond to your feedback and support requests
**We do not:**
- Sell your personal information to third parties
- Use your data for advertising purposes
- Share your data with advertisers or data brokers
- Track your behavior for targeted advertising
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## Data Storage and Security
Your data is stored securely using Google Firebase services:
- **Firebase Authentication** for secure login
- **Cloud Firestore** for data storage
- **Google Cloud Platform** infrastructure
Data is stored in secure data centers and protected by industry-standard security measures. Access to your data is restricted to authenticated users only (you and your household partner if applicable).
For information about Firebase's security practices, see [Google Cloud Security](https://cloud.google.com/security).
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## Data Sharing
We do not share your personal information with third parties except:
- **Service Providers:** We use Google Firebase to store and process your data. Google acts as a data processor on our behalf under their [Data Processing Terms](https://cloud.google.com/terms/data-processing-terms).
- **Legal Requirements:** We may disclose information if required by law or to protect our rights.
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## Your Rights
You have the right to:
- **Access:** View all your data within the app
- **Edit:** Modify your baby profile and tracking data at any time
- **Delete:** Request deletion of your account and all associated data
To request account deletion, visit: https://www.littlelevelup.com/delete-account
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## Children's Privacy (COPPA Compliance)
Little Level Up is designed for parents to track their baby's care activities. We take children's privacy seriously:
- **No direct data collection from children:** Only parents create accounts and enter baby information
- **Parental control:** Parents have full control over all baby data entered
- **Data minimization:** We only collect baby information necessary for the app's tracking features
- **No behavioral advertising:** We do not use baby data for advertising or tracking purposes
- **Parental rights:** Parents can access, modify, or delete all baby data at any time
The baby information collected (name, birth date, height, weight, and care events) is used solely to provide the baby tracking features you requested.
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## European Users (GDPR Compliance)
If you are located in the European Economic Area (EEA), you have additional rights:
- **Legal Basis:** We process your data based on your consent (by creating an account and using the app)
- **Right to Access:** Request a copy of your data
- **Right to Rectification:** Correct inaccurate data
- **Right to Erasure:** Request deletion of your data
- **Right to Data Portability:** Request your data in a portable format (available in future updates)
- **Right to Object:** Object to processing of your data
- **Right to Withdraw Consent:** Stop using the app and request data deletion
- **Right to Lodge Complaint:** You have the right to lodge a complaint with your local data protection supervisory authority if you believe your data protection rights have been violated
**Data Transfers:** Your data is stored on Google Cloud servers. Google maintains appropriate safeguards for international data transfers under their [Data Processing Terms](https://cloud.google.com/terms/data-processing-terms).
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## Data Retention
We retain your data for as long as your account is active. If you request account deletion:
- Your account and all associated data will be deleted within 30 days
- Some data may be retained in backups for up to 90 days before being permanently deleted
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## Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last Updated" date at the top of this policy.
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## Contact Us
If you have questions about this Privacy Policy or your data, contact us at:
**Email:** contact@littlelevelup.com
**Website:** https://www.littlelevelup.com